There is no arguing when someone says that shopping on the internet makes shopping a lot easier. Customers are able to shop at their own leisure and convenience without having to deal with crowds and over enthusiastic sales personnel. However, from the perspective of the e-commerce business, the lack of human interaction can also prove to be a major hurdle. As an online shopping website, you need to have a fore vision with respect to probably customer support issues and make sure that they are addressed well in advance. This can be essentially achieved with the help of exceptional design and the development of a seamless user-interface.
Getting Proactive with your e-Commerce Customer Service Strategy Many e-commerce website designers make the grave mistake of only focusing on creating ease in shopping as the only customer support strategy. A good e-commerce platform essentially goes beyond this to offer a more comprehensive browsing experience by treating the website as a full-fledged customer support platform. Here is how you can achieve this – 1. Identifying the Friction Points Friction points are essentially trouble areas of the online shopping experience. This could be anything like – expecting the customer to go through 3 steps when only 1would suffice, to making the user spend extra time searching for tabs that take them to pages they wish to visit. As a designer, if you are able to identify these points of friction you are essentially empathizing with your customer. Instead of simply following the industry convention where a typical online shopping flow involves: This convention can be easily simplified by adding an ‘Add to Cart’ button under product that is listed on the product details page. 2. Responsive Designing Believe it or not responsive web designing is here to say. With a myriad of screen sizes in the form of different smart phone, tablet, desktop and laptop models to cater to you, the designer needs to arrive at a universal solution that allows every user to achieve an optimal experience.
Ask any Professional Website Design Company and they will not overstate the advantages of tailoring your e-commerce portal perfectly to his or her access points. With the help of Magento Ecommerce Development, you can make sure that your target audience does not have to awkwardly pinch, zoom or squint while they are trying to access your e-commerce website on their mobile devices. Top SEO companies India also foresees tremendous benefit in incorporating effective Magento ecommerce development tools to create customer centric e-commerce portals.